Social media strategy
Audience research, editorial calendars, publishing and account management.
SOCIAL MEDIA · CONTENT STRATEGY
Content with
impact.
Hi, I’m Simge.
I bring creative thinking and data-informed strategy together to build meaningful connections and measurable growth for brands.
WHERE CREATIVITY MEETS STRATEGY.8Snapchat accounts managed
3languages for content creation
≈2,887%follower growth · Deutsch mit Hilay
Strong ideas.
Measurable results.
01 / ABOUT ME
Good stories.
Clear strategy.
Real impact.
I connect social media management, SEO writing and translation through one shared purpose: bringing the right content to the right audience at the right time.
I manage the content process end to end: from video review and visual editing to headlines, editorial planning and performance analysis. I work in German, English and Turkish, with cultural context built into the strategy.
My master’s studies in Interdisciplinary Media Studies at Bielefeld University add an academic perspective to my creative practice.
Turkish · NativeEnglish · C1German · C1
Content & storytelling
Compelling headlines, video ideas, visual selection and brand voice.
Data & optimisation
Performance tracking, content comparisons and evidence-led improvements.
SEO & localisation
Keyword research, search-focused writing and multilingual content.
Tools: Google Analytics · Canva · Adobe Photoshop · Microsoft Office
02 / SELECTED WORK
Strategy made visible.
From growing communities to channels with millions of followers: the content, the process and the results.
01 / INSTAGRAM · EDUCATION
Deutsch mit Hilay
Turning a language-learning account into a growing community.
I developed the content strategy, created and optimised content, and continually refined the publishing approach through audience behaviour and performance data.
29.9× follower multiplier
From 539 to 16,100 · in 3 months
Explore the results
Case study & original reports
The approach
Audience-focused concepts, performance-informed headlines and ongoing optimisation. Reach and engagement signals guided the next content decisions.
Results & context
The portfolio reports growth from 539 to 16,100 followers in three months: approximately 2,887%, rounded to about 2,890% in the source. The screenshots cover different reporting periods, so their view counts are not presented as a like-for-like growth rate.
02 / SNAPCHAT · JELLYSMACK
Beauty WOW
English · Beauty & lifestyle
Video ideas, edited cover visuals and engagement-focused headlines for a large-scale beauty channel.
Explore content examples
My contribution: cover editing, headline writing, data analysis and video ideas. The follower count describes the account’s scale, not growth solely attributable to my work.
03 / SNAPCHAT · JELLYSMACK
Crowned Ladies
English · Beauty & haircare
Coordinated visuals and headlines, new video ideas and content performance analysis.
Explore content examples
My contribution: cover editing, headline writing, data analysis and video ideas. The follower count describes the account’s scale, not growth solely attributable to my work.
04 / SNAPCHAT · JELLYSMACK
Gekrönt
German · Beauty & trends
Headlines for a German-speaking audience, visual editing and trend-led video ideas.
Explore content examples
My contribution: cover editing, headline writing, data analysis and video ideas. The follower count describes the account’s scale, not growth solely attributable to my work.
05 / SNAPCHAT · JELLYSMACK
Einzigartig Schön
German · Beauty & personal stories
German headlines that preserve the tone of personal stories, considered visual selection and data-informed content reviews.
Explore content examples
My contribution: cover editing, headline writing, data analysis and video ideas. The follower count describes the account’s scale, not growth solely attributable to my work.
Source: Simge Akarca’s supplied portfolio. Follower counts are historical figures associated with the work samples, not live data. Each account’s audience is considered separately.
FROM IDEA TO PUBLICATION
The work behind the content.
01 / Review & developI review the video and select the right idea and standout visuals for the audience.
02 / Package & publishI edit visuals, write headlines and plan tags and publishing times.
03 / Measure & improveI analyse data, refine headlines and prepare performance presentations.
Visual editing & headline examples
03 / MEASURABLE IMPACT
Behind the numbers:
a clear strategy.
Documented growth and the distribution of content interactions for Deutsch mit Hilay.
From 539 to 16,100 followers
Starting point and result after three months
+15,561 net follower increase
Source: portfolio, p. 1. Only the two documented values are shown; no monthly series was supplied for the intervening period.
Reels lead the engagement mix
Instagram Insights screenshot from the portfolio
Reels
96,461
Stories
1,815
Posts
94
Source: portfolio, p. 2. Visible values: 96,461 / 1,815 / 94; live video: 0. Percentages use this total, not the account’s engagement rate. This panel does not state its date range.
04 / MY EXPERIENCE
From language to content.
From content to strategy.
A career shaped by editorial discipline, multilingual communication and social media experience.
Download my CVBielefeld University · 2025–Interdisziplinäre Medienwissenschaft, M.A.
Listed as ongoing studies in the supplied CV.
Marmara University · 2017–2022Translation and Interpreting, German
GPA: 3.10 / 4.00
Training & participationGoogle Analytics · TDU Legal Language (2022) · EU Translation Contest representing Marmara University (2022)
AIESEC
Project Management / Global Volunteering
- Teaching English to children aged 7–14.
- Supporting environmental awareness through inclusive education.
Jellysmack / Blueclip
Social Media Manager / Posting Coordinator
- Managed 8 Snapchat accounts, including 3 focused on Germany.
- Created and scheduled content using weekly editorial plans.
- Optimised content using performance data and trend analysis.
NS Sposa / Galisa Grace
Content Creator / Fashion Editor
- Trend-led fashion content tailored to audience interests.
- Content strategy informed by audience behaviour and sociocultural insights.
içerikler.com
SEO Editor / Writer
- Product and blog articles built around targeted keywords.
- Editorial content aligned with brand voice and marketing goals.
Freelance
Translator
- German, English and Turkish translation; marketing and blog localisation.
- Worked with media, legal, medical and technical texts.
Maçkolik & The Goal
Editorial / Writing Intern
- Monitored current news, curated content and translated articles.
- Prepared content for publication with a focus on accuracy and timeliness.
05 / PORTFOLIO & CV
The complete picture.
Ready to take with you.
A closer look at the work.
All case studies, original screenshots and content examples in one document.
Open portfolio (EN)Download PDFMy professional journey.
Experience, education, languages and references, together in the original CV.
Download CV (EN)Open CV in browser06 / GET IN TOUCH
The next
good story?
Let’s write it.
Looking for a social media specialist for your team or a fresh content perspective for your brand? Let’s start a conversation.
simgeakarca.1@gmail.comDortmund, Germany
English · Deutsch · Türkçe